the next project
It feels sometimes as though we are in an era of gratuitous innovation, or at least a gratuitous number of attempts and conversations about innovation. Not an all together bad thing, mind you. But we need a filter, both for the partners that we work with and the ideas and objects that come out of the 'laboratory'. That would be in order to co-create in the most effective way and not use others in society as guinea pigs living in and working with prototypes. Then we will begin to do work that can make a positive effect on society. Ben speaks of it as 'trained judgement'; a kind of Bergsonian intuition.
So now we are in the process of putting our work out into the open, and are consistently asked, "Why?" To that there is both a quantitative and qualitative answer. As the economy and the building industry shifts, we feel it is necessary to adjust our course and investigate other business models. This platform is the beginning of that turn to ways of connecting with partners for deeper and precise long-term relationships. But that's not the only reason, or even the primary one. We still want to be able to work in ways that we are passionate about. One of the filters of the partners mentioned above should be one of desire. You want people on your team who are passionate about what they are doing. A group of passionate, conscious people working toward one goal has the greatest possibility of a positive effect, both for themselves and for society.