Apgujeong Residents Select UNStudio, Heerim and NOW Architects’ Design for District Redevelopment

In a landmark decision, the residents of Apgujeong's residential district 3 have chosen the design proposal put forth by the consortium of Heerim, UNStudio, and NOW Architects for the redevelopment of their community.

The selected design proposal encompasses the transformation of a 45-year-old complex comprising 3,943 residential units into a high-comfort living environment and features an array of amenities. UNStudio is responsible for developing the Masterplan and facade design.

"Apgujeong is an iconic residential area within Gangnam and the entire city of Seoul. With our design, we aspire to establish a new benchmark for international high-comfort living in Apgujeong and future residential developments across Seoul,” explains Ben van Berkel, founder of UNStudio and principal architect.

Nestled besides the Han River, the Masterplan takes full advantage of the site's prominent location, positioning 17 main towers – among which are five supertall towers exceeding a height of 300m – to ensure that every apartment boasts unobstructed river views. All apartments will feature a healthy indoor environment with dual orientation towards the sunny south and the picturesque northern views.

The facade design mirrors this commitment to comfort and privacy through shifted and stacked facade modules. The facade lines create a distinctive visual articulation, and establishes a modular system that offers varied perspectives of the building depending on the viewpoint. A rhythmic interplay of open and closed facade areas guides views through expansive panoramic windows towards the river, while ensuring privacy where needed.

“Our mission is to make a substantial contribution to the ongoing revitalisation of the Han River corridor throughout the city," van Berkel concludes.

Explore the full project here.