“By exploring how people live, work, move and interact, either by nature, culture or geography, we explore how to create environments, products and services that enhance and support the human experience.”

Our Human Centric approach

As UNStudio’s innovation think tank and experience lab that is grounded in architectural, urban and product design, we research and experiment with new methodologies, technologies, processes and materials to design solutions for the shared human experience. With a team of architects, computational designers, product designers, creative strategists, VR/AR specialists and sustainability consultants, we cover a wide range of disciplines. Our most recent projects include building adaptive and responsive environments, using data to design for happiness, and developing products and services for connectivity. Taking a user-centric perspective, the experience of the community that will be living in a space, using a product or accessing a service, is at the core of our design practice.

Experience Design
Experience design is an integral part of every project we do. We use a co-creative process that is inclusive of stakeholders and users, creating interactive relationships between different parties and the built environment. We provide research, workshop facilitation and the translation of insights into experience design strategy, technology, brand and product.

Product Design
We develop products defined by resiliency, ranging from climate adaptive paint to versatile workplace furniture for dynamic spaces. Our products have won awards such as the Architizer A+ Award for The Coolest White, an ultra-durable paint that protects buildings and urban structures from excessive solar radiation; and we partner with globally recognized brands such as Alessi and Walter Knoll. Our approach to product design accounts for both human and planetary needs.

Service and Strategic Design
Our service and strategic design work reflects our ability to understand the speed of the changing world and its systematic implications. Expanding the human centric to a planet centric perspective, we always take into consideration the implications of our designs for the local and global ecosystem, in terms of the materials used, production processes and supporting technology. Social inclusivity and wellbeing are core values for our service and strategic design services.

Architecture and Urban Projects
We take an innovative approach to architecture and urban design projects. We use methodologies such as design thinking and user research to connect experience design, technology solutions to the specific context and needs of the architectural and urban project. The focus of our approach is always on the experience of those that will live, work and play within the environment we design.

Contact persons

William de Boer

Head of Product Development / Associate

Filippo Lodi

Associate Director / Senior Architect
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