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Galleria Centercity

The Facade

The double-skin glass facade comprises an outer shell and inner skin, both featuring linear patterning from the vertical mullions. The layered profiles generate three-dimensional depth and a trompe l’oeuil effect which changes depending on the viewpoint. By day, the building has a monochrome reflective appearance. Strategic facade openings bring daylight into the interior while the outer lamellae block direct sunlight from entering the building.

By night, a changing programme of lighting and animation effects transforms the building into a shimmering urban beacon.

Lighting illuminates the exterior in an array of colours and patterns. The dynamic display gives Galleria Centercity a distinct identity while visually breaking up the building mass.

The south-facing main entrance is easily accessible from pedestrian walkways and public transport. The exterior plaza flows into the inner atrium of the building.

The Atrium

Clusterings of curved plateaus supported by long columns characterise the interior. In the platform ceilings coiled strip lighting accentuates the curved geometries.

The plateaus are strategically rotated in the central void to facilitate wayfinding, vertical circulation and orientation.  Four stacked programme clusters surround the central void, each encompassing three storeys with public plateaus. This organisation propels a fluent flow of people up through the building from the ground floor atrium to the roof terrace.

In the peripheral zone lighting strips trace the curved ceiling edges, reflecting the curvilinear organisation of the void.

 

The Interior

Three semi-public spaces are designed in more detail: the VIP Room, art centre and customer service areas. A recurring diamond motif appears in varying configurations throughout the interior. 

These special functions support the client's unique idea of pairing a major department store with various cultural and public programmes.

At basement level, a food court and specialty supermarket create another distinct destination within the building as part of the overall design strategy.

“Recognizing the current behavioural tendencies in Asia where places of retail also serve a highly social function, the project focuses on providing a memorable experience for the shoppers by treating the communal space as a point of cultural exchange.”

Erika Kim, Designboom, 2011
http://www.designboom.com/architecture/unstudio-galleria-centercity-department-store-cheonan/

Culture & Commerce

Department store as social meeting place

What is the relationship between commercial viability and cultural ambition? Traditionally, these two concepts were treated as interdependent variables with cultural ambition being almost a measurable variable. Within our Culture & Commerce workfield we explore how these two conceptual drivers can be intertwined and symbiotic, resulting in added value that neither alone could accomplish. Read about our ongoing explorations of this theme in the Culture & Commerce workfield.

Concept and Design

  • Dynamic flow
  • Facade design as an optical illusion