UNStudio designs the Samsung Galaxy Studio at Olympic Park for the Rio 2016 Olympic Games

Following an international competition to design the main Samsung showcase at the Olympic Park Pavilion, UNStudio was engaged to develop a design that builds on the brand’s history with the Olympic Games. The showcase exemplifies the theatre of multi-sensorial experiences that become possible when culture meets commerce.

Providing an immersive retail experience that shifts from transaction to entertainment, the Samsung studio invites the visitor to experience the brand through storytelling and the simulation of real-world experiences. At once a theatre and a gallery, the pavilion demonstrates what we can look forward to in the future of retail.

Project overview