P.C. Hooftstraat

Make fashion flow

P.C. Hooftstraat

2017-2019

Where glass becomes textile

UNS’ designs for The Looking Glass and The Brick Pixelation on Amsterdam’s prestigious P.C. Hooftstraat redefine the relationship between fashion, craftsmanship, and architecture.

Key information

Client

Warenar Real Estate - Warenar developed and owned by Crystal House, the Hermès Boutique, Overvast b.v.

Location

Amsterdam, Netherlands

Status

Completed

Sectors

Retail

Services

Architecture

Programmes

Retail facade, Residential. Facade design: Concept Design – Construction supervision.

Building surface

Retail, ca. 340 m2, Residential 130 m2, 390 m2

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Facts and figures

1.5

It took 1.5 days to assemble the glass facade element for The Looking Glass.

1.8

Each glass box has a width of 1.8 metres.

4

The facade's geometry is shaped by four 3D curves: two defining the inner edges of the glass box and two that taper at the base before curving outward.

Glass has inherent magical properties, which makes it the perfect material for pushing the boundaries of what is possible – and this starts from the imagination … ‘The Looking Glass’, explores the fluidity of glass through three new displays that connect two levels of a shop front through billowing geometries. The innovation in this project is twofold, one concerns the perception of the display window in a new way, while the other is related to how it is constructed.

Astrid Piber

Partner, UNS

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