Porsche Retail Experience

Through research, a new generation of Porsche customers was identified—young, diverse, and driven by culture. With a growing female demographic and a shared passion for driving, the design expands beyond a traditional showroom to create a holistic brand experience that resonates with these evolving audiences.

More than just a retail location, Porsche Studio Changsha is a hub for community, culture, and events. Its adaptable interiors and programming integrate Porsche’s latest campaigns and local events, offering a seamless blend of physical, digital, and virtual experiences that celebrate the Porsche lifestyle. Introducing the Porsche Café adds a hospitality element to the retail concept. With its own entrance on a bustling shopping street, the café invites enthusiasts and passers-by to enjoy coffee and a curated menu in a space that embodies Porsche’s iconic design and style.

UNS’s flexible design strategy uses a curtain wall system to reconfigure interiors for events and activities, ensuring the space evolves with future retail trends. This adaptability allows Porsche to experiment, grow, and build lasting connections with its customers. 

Porsche Studio Changsha is a forward-thinking brand experience, designed to adapt and innovate. It’s a space where Porsche can pilot new ways of engaging with customers, creating relationships that go beyond products and into the culture of the brand.