It’s more than a venue – it is a space where the city comes alive, sparking connections and redefining the urban landscape. The design employs a "3BIG DETAILS" strategy to bring this vision to life. The "Urban Void" extends Seoul’s green spaces and city axes vertically, seamlessly integrating the venue into the urban fabric. The "Event Roof" offers a versatile platform for diverse activities, while the fusion of "Culture & Commerce" enriches the visitor experience, balancing functionality with economic value. Beyond its striking facade, the COEX-Venue fosters a greener, more interconnected Seoul, creating spaces that resonate with the city’s identity and ensuring lasting value for generations to come. This thoughtful design considers both the urban and historical context, envisioning a future-ready space for the next century and beyond.