Flagship Store Louis Vuitton

2006

The Louis Vuitton Maison concept reflects the brand’s blend of classical and modern qualities, celebrating craftsmanship, travel, luxury, and cultural heritage. The building is structured like a grand house, with three zones connected by a central spine of stairs and elevators. Visitors can ascend to the top of a section and descend through curved staircases linking split-level floors.

description
team

The design integrates the brand’s identity into the architecture, using a fractal approach to unify large and small scales. Leaf-shaped perforations and indentations appear in the facades, floor plans, and sections, creating a consistent visual language. The architecture enhances the visitor experience, presenting a coherent world that aligns with the brand’s ethos.

The theme of image and after image is central, with the design creating lasting visual impressions. The Louis Vuitton monogram is reinterpreted through magnification, contextualisation, and dematerialisation, embedding its essence throughout the store without direct replication.