OPPO Super Flagship Store Guangzhou

2019-2020

The design for the OPPO Guangzhou Super Flagship Store reimagines the customer experience by seamlessly integrating OPPO’s design philosophy into both the facade and interior. Located in Zhengjia Plaza, the store features a modular tube facade inspired by bamboo and the OPPO logo. This bold design creates a recognisable visual identity while reflecting the brand’s connection to technology and craftsmanship. Inside, the ‘Urban Park’ concept shapes a borderless, interactive environment where meandering paths guide visitors through display zones, encouraging exploration and engagement with OPPO’s products.

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The interior design emphasises fluidity and interaction, with two main experiential zones: PULSE, showcasing phone displays, and EVOLUTION, offering social and interactive spaces. Materials such as terrazzo embedded with OPPO green accents, anodised aluminum, and translucent glass create a dynamic and layered aesthetic. Integrated lighting pathways in the floor and ceiling enhance the intuitive flow through the store, while seating areas and an ‘instagrammable’ experience zone invite customers to test products and engage with the brand. The Guangzhou store sets a new standard for OPPO’s retail presence, blending design innovation with a tailored customer journey.