The interior design emphasises fluidity and interaction, with two main experiential zones: PULSE, showcasing phone displays, and EVOLUTION, offering social and interactive spaces. Materials such as terrazzo embedded with OPPO green accents, anodised aluminum, and translucent glass create a dynamic and layered aesthetic. Integrated lighting pathways in the floor and ceiling enhance the intuitive flow through the store, while seating areas and an ‘instagrammable’ experience zone invite customers to test products and engage with the brand. The Guangzhou store sets a new standard for OPPO’s retail presence, blending design innovation with a tailored customer journey.