Samsung Galaxy Studio

2015

The Samsung Galaxy Studio at the Rio 2016 Olympic Games, designed following an international competition, aimed to create an immersive visitor experience that reflected Samsung’s brand philosophy and celebrated the Olympic spirit. Located at the Olympic Park Pavilion, the studio was designed to enable visitors to create, capture, and share their experiences while engaging with the excitement of the Games.

description
team

The design concept, inspired by the theme of “Unpacking Samsung,” featured a façade with a subtle tilt at the entrance, symbolising the start of the visitor journey. The exterior combined a digital display with reflective obsidian glass, mirroring Rio’s vibrant colours by day and becoming transparent at night to reveal the activities inside. The pavilion facilitated 1,000 visitors per hour during peak times, with six distinct zones offering unique experiences, including a Gear VR 4D Experience, music and wearables zone, and a photography installation.

The studio was designed for both the Olympic and Paralympic Games, with a focus on reusability and repurposing. The building’s main shell was constructed to be disassembled for future use or recycling, ensuring its legacy extended beyond the Games.

Key information

Client

Samsung Electronics, IT & Mobile Division (Seoul, Korea)

Location

Brazil

Status

Completed

Sectors

Cultural

Services

Architecture

Experience

Programmes

Main Samsung showcase at the Olympic Park, incorporating design elements from Samsung Galaxy brand philosophy. Main Exhibition Spaces include Product Experience Zone, Brand Experience Zone, Retail Sales Lounge, and VR 4D Experience

Building surfacae

1,200 m2

Building site

1,000 m2