The Changing Room

The pavilion critiques idealised domestic environments often portrayed in magazines, highlighting their photogenic solitude and seductive alienation. It questions whether architecture, like fashion, shares principles of style and mass customisation, offering alternate identities and appearances. The concept of the changing room becomes central, as it represents the moment where user and product meet, testing the transformative potential of the material world.

Ultimately, the installation reflects on architecture itself, celebrating its core identity as a spatial art form. It emphasises inventiveness and imagination, reminding us of architecture’s role in shaping and responding to the modern world.